Flat-fee digital marketing for home-service companies

Stop paying a percentage of your ad spend. Pay for the plan that books the jobs.

IMA builds the Digital Marketing Quadrant — a complete lead engine wired into your CRM so every click, call, and form is tied to a booked job, not a vanity report.

Book your IdeaMap call See how it works

$2,995 IdeaMap — fully refundable

2 weeks to a full strategy

100% money-back guarantee

556+

qualified leads delivered to Rocky Hill Electric in 12 months — a 50% year-over-year lift.

7.1X

ROAS on Jeoah Solar after cutting CPL from $235 to $113.

Every lead tied to a booked job via ServiceTitan, SearchLight, or CallRail.

The problem with most agencies

Marketing shouldn't feel like a black box.

You're paying a percentage of your ad spend. You get a pretty dashboard. You have no idea which leads actually booked a job — or whether the agency is incentivized to grow your business or grow their cut.

It's time for a different model.

Agency incentives don't match yours

When fees are a % of spend, the agency makes more when you spend more — whether it works or not.

Leads aren't tied to revenue

Most dashboards show clicks and form-fills. They can't tell you which leads became paying jobs — so you can't tell what's actually profitable.

No one owns the full funnel

Your SEO guy, PPC vendor, and website person don't talk to each other. Leaks happen between every handoff.

How IMA is different

Two promises no other agency will make.

Everything we do rests on these. They're the reason our clients stick with us for years.

Promise 01

Flat monthly fees. No percentage of ad spend.

You pay IMA a fixed retainer for the work. You pay Google and Meta directly for the media. We win when you book more jobs — not when your ad budget goes up.

Media fees never pass through IMA
Budget increases don't change what we charge
You can audit every dollar in your own ad account

Promise 02

Every lead tied to a booked job.

We integrate Google Ads, Meta, and your website with your CRM — ServiceTitan, SearchLight, CallRail — so you see which campaigns produced revenue, not just leads.

Real attribution from click to booked ticket
Cost-per-job, not cost-per-click, is our metric
Monthly reporting tied to your P&L

Start with the IdeaMap

Your complete digital marketing strategy — in 2 weeks, for $2,995.

Before you spend a dollar on marketing, you should know exactly what it's going to do. The IdeaMap is IMA's 2-week strategy sprint. If you don't love it, we refund 100% of your money. No other agency does this.

Deep-dive discovery

Your ideal customer, your competitors, your lead economics, your impossible offer — we build the whole picture before touching an ad account.

The Digital Marketing Quadrant

A single page showing exactly where leads will come from — Win the Game, Build the Brand, Return and Retain, Break the Mold.& Referral — and what each channel is expected to deliver.

Six-month roadmap + budget

We show you the exact work, month by month, with realistic lead targets and a budget tied to your cost-per-booked-job — not a guess.

Decide with zero risk

At the end, you own the plan. If you want to execute it yourself or with another agency, great. If you want IMA to run it, your $2,995 credits toward your first month.

The IdeaMap

$2,995one-time

2-week strategy sprint
Ideal Customer Avatar + competitor analysis
Lead economics & offer positioning
Digital Marketing Quadrant strategy
Six-month execution roadmap
You own the plan — use it anywhere

100% money-back guarantee. Don't love what we deliver? Full refund. No hard feelings.

Book your IdeaMap call

The Digital Marketing Quadrant

One page. Every lead source. Fully integrated.

Your marketing doesn't need more channels. It needs a system. The DMQ is how IMA organizes every dollar you spend into four revenue-producing quadrants.

CP #1 — Buyers

Win the Game

Capture ready-to-buy customers. Google Ads, Local Services Ads, Local SEO, and landing pages that turn active demand into booked jobs — with CRM-level attribution so you know exactly which dollar earned which job.

CP #2 — Researchers

Build the Brand

Educational content that builds trust with prospects in the research phase. Blog, YouTube, comparison pages, and organic social so that when they're ready to buy, you're the obvious choice.

CP #3 — Repeat Customers

Return and Retain

Maximize lifetime value. Email, review generation, referral programs, and reactivation campaigns that turn first-time customers into repeat jobs and word-of-mouth pipeline.

CP #4 — Blissfully Ignorant & Fence-Sitters

Break the Mold

High-value content that attracts and educates prospects who don't even know they need you yet. Meta, YouTube, and programmatic campaigns that plant the seed — so when the need arises, you're already the name they remember.

Results

What happens when your CRM and your ad accounts finally talk to each other.

Real numbers from real home-service clients. Every metric below was pulled from their CRM — not just an ads dashboard.

556+

qualified leads in 12 months — a 50% YoY lift

Rocky Hill Electric

Residential Electric

“We went from hoping the ad spend worked to knowing exactly which campaigns produce booked jobs. Completely different conversation with our leadership team now.”

7.1X

ROAS after CPL dropped from $235 to $113

Jeoah Solar

Residential Solar

“IMA cut our cost per lead in half and more than doubled our return. The flat-fee model means they're optimizing for our profit, not their own billables.”

booked-job growth with unchanged ad budget

Ongaro & Sons

HVAC & Plumbing

“I finally understand where my marketing dollars are going. The integration with ServiceTitan means I can see the full path from click to completed job.” — Cheri Goley

IMA vs. the typical agency

Same channels. Radically different model.

Most agencies charge the same fees and run the same ads. Here's what changes when the incentives actually line up with your business.

IMA

Typical agency

Pricing model

Flat monthly fee

% of ad spend

Media fees

Paid directly to platforms

Passed through the agency

Attribution

Click → booked job in your CRM

Clicks and form fills only

Strategy up front

IdeaMap before any spend

Discovery then straight to ads

Risk-reversal

100% money-back on strategy

Contract minimums, no refunds

Who owns the accounts

You — always

Often the agency

Before you book a call

Honest: who this is for, and who it isn't.

We're not the right agency for everyone. Reading the wrong column is the fastest way to save us both time.

You're a fit if…

You run a home-service business (electric, HVAC, plumbing, solar, roofing, restoration, appliance, cleaning)
You're doing $2M–$50M in annual revenue and want to grow faster than referrals alone
You use or are willing to use a real CRM (ServiceTitan, SearchLight, or similar)
You want to know the cost per booked job, not just the cost per click
You're tired of paying an agency a percentage of a budget they keep pushing you to increase

You're probably not a fit if…

You want cheapest-possible marketing without a strategy behind it
You're not ready to integrate your CRM, call tracking, or lead sources
You change direction every 30 days based on what you read on LinkedIn
Your business has no system for handling leads after we generate them
You want a yes-man — we're direct about what's working and what isn't

[ Jeff Conlon photo ]

Meet the founder

Jeff Conlon

Founder & CEO, IMA

I started IMA because I watched too many home-service owners get fleeced by agencies charging a percentage of ad spend on campaigns nobody could prove were working. That model is broken. It rewards the wrong behavior.

So we built something different: flat-fee pricing, CRM-level attribution, and a 2-week IdeaMap we'll refund if you don't love it. If you're doing real volume in home services and you want a marketing partner whose incentives actually align with yours — let's talk.

“Your marketing agency should be betting on your booked jobs. Not your ad budget.”

Frequently asked

Answers to what everyone asks on the first call.

Why flat-fee pricing instead of % of ad spend?

Because we want our incentives to line up with yours. A % model rewards us when your budget goes up — whether it produces more jobs or not. A flat fee rewards us for making the campaigns actually work. If your ad budget doubles, our work doesn't, so our pay shouldn't either.

What's the IdeaMap, and why does it cost $2,995?

It's a 2-week strategy sprint where we build your ideal customer profile, competitor analysis, lead economics, impossible offer, full Digital Marketing Quadrant, and six-month execution roadmap. $2,995 reflects real senior strategist time. If you don't love the output, we refund 100%. If you engage us to execute, it credits toward your first month.

How does the CRM integration actually work?

We connect your ad accounts and website forms to your CRM (ServiceTitan, SearchLight, CallRail, or similar). Every lead gets tagged with its source, and we pipe booked-job data back into Google and Meta so the algorithms can optimize for revenue, not just conversions. You see cost-per-booked-job in your monthly report.

What size company is a fit?

Home-service businesses doing $2M–$50M in annual revenue. Below that, your margins usually can't support the level of strategy we do. Above that, you often need custom solutions rather than our productized DMQ — happy to refer you out.

Do you work outside home services?

Mostly no. We specialize because home services is a uniquely integrated problem — local search, call tracking, dispatching, recurring service. We've built our playbooks around it and we're not the right partner for SaaS, e-commerce, or enterprise B2B.

What if I already have an internal marketing team?

Great — many of our best engagements are with companies that already have in-house marketing talent. We usually take on the paid media, tracking, and strategy while your team handles content, brand, and creative. We'll tell you on the first call if it's a fit.